Pocket (or Private) listings can serve as a great private option for selling your client homes. Here are a few reasons a Private Listing may be a good idea for your clients:
Your client wants to maintain privacy:
Marketing a home for sale and allowing strangers to view one’s residence can be a difficult barrier for some homeowners. It might also be security purposes but it might also be business purposes.
Your client is still preparing your home for the market:
If the client’s home needs some updates and maintenance before it ready to hit the market, it can take several months before you can hold an open house the client. You can list the property privately while your clients complete the updates
Your client lives elsewhere for part of the year:
It can be difficult for the client to keep his/her home show-ready when it’s shuttered for part of the year. Many realtors have properties listed privately are those owned by people who aren’t in town during the summer months, which makes it a good time to list the home privately while the owners are away.